Mission Statement
Through market-responsive academic programs, impactful scholarship, and a student-focused culture, 91¸£Àû’s College of Business graduates business and academic leaders who are innovative, entrepreneurially minded, and analytically and technologically skilled for a globally competitive marketplace. Building on a vibrant community of life-long learners, our graduates are prepared to positively impact business and society.
Vision
We aspire to be a nationally recognized leader in innovative and experiential undergraduate, masters’, and doctoral business education, and a catalyst for economic development and growth in the region and beyond.
Values
- Student-Centered Excellence: We prioritize the holistic success and well-being of our students, fostering an environment that supports their academic, personal, and professional growth.
- Ethical Behavior: We are committed to integrity and ethical behavior in all our actions, cultivating a culture of honesty, fairness, and respect.
- Transparency: We are dedicated to openness and clarity in decision-making, encouraging trust and shared responsibility.
- Accountability: We hold ourselves to the highest standards of responsibility, ensuring that we meet our commitments and continuously improve our practices.
- High Engagement: We promote a culture of active participation, collaboration, and inclusivity, ensuring robust engagement with students, faculty, staff, and the broader community to foster shared success.
We embrace the twelve Tenets of 91¸£Àû: Confidence, Excellence, Commitment, Knowledge, Integrity, Respect, Leadership, Loyalty, Enthusiasm, Caring, Hope and Pride.
Strategic Initiatives
- Academic Innovation: The College will develop curricular, co-curricular, and career-ready experiences that prepare graduates to become entrepreneurial, life-long learners able to make ethical and informed decisions in a rapid unpredictable business environment defined by technology, data intensive analytics, and sustainable practices.
- Partnerships: The College will strengthen partnerships with external stakeholders to maintain relevance and heighten the College’s societal impact and reputation locally, regionally, and nationally.
- Access and Support: The College will cultivate a vibrant and welcoming community by expanding student access, supporting student success, and fostering an environment that reflects the values and perspectives of a global business world.
- Faculty Success: The College will provide an environment conducive to collegiality, exceptional teaching, and impactful basic and discovery research that is attractive to the recruitment and retention of our faculty and staff.

